Case Studies
Lori Harvey x Playboy
The Ask: Leverage Lori Harvey’s cultural influence and style to create a high-impact Playboy campaign that drives brand awareness, engages a new audience, and sparks viral conversation. Through compelling storytelling and premium content, the goal was to position Playboy as a modern lifestyle brand while amplifying visibility across key social platforms.
The Activation: The campaign brought Playboy and Lori Harvey together for a visually stunning and strategically crafted content series that resonated with both her audience and Playboy’s evolving brand vision. Through dynamic video storytelling, behind-the-scenes moments, and bold editorial imagery, we engaged fans across Instagram, TikTok, and X.
The Results: The Lori Harvey x Playboy campaign dominated social media, generating 8.3 million views, 450K+ engagements, and 40K+ shares, igniting viral conversations and cultural buzz. With an 85% new audience reach, the campaign not only expanded Playboy’s presence but also cemented its status as a modern lifestyle brand, capturing fresh, highly engaged demographics and driving unprecedented brand awareness.
Tara Yummy x Playboy
The Ask: Tara Yummy was looking to drive awareness for her love of Playboy and strengthen her brand positioning with original content, giving her community an inside look into her world!
The Activation: Playboy teamed up with Tara Yummy for an exclusive, high-impact campaign shoot with world-renowned photographer Brooke James. This collaboration went beyond the lens—we worked closely with Tara’s team to design a custom campaign suite, curating every detail from concept to execution. The result? A visually striking activation that seamlessly blended Tara’s signature style with Playboy’s iconic aesthetic, delivering a bold, unforgettable moment.
The Results: The Playboy x Tara Yummy campaign was a powerhouse activation, generating 15M + impressions and 20M + video views. Audiences were highly engaged, with 56K shares and 12K + comments, driving the campaign’s reach even further. Additionally, the Playboy Tiktok account grew by 700K within 2 weeks!
Pure Dating x Playboy
The Ask: To create an innovative and provocative activation between Pure Dating App and Playboy that redefines modern dating by combining Pure's focus on bold, authentic connections with Playboy's iconic legacy of sexual freedom, cultural influence, and lifestyle excellence.
The Activation: Pure x Playboy transformed an exclusive poolside event at Art Basel into an immersive content playground featuring performers, steo + repeat opportunities, and a mix of Playboy Creators, artists, and cultural tastemakers.
The Results: The Playboy x Pure Dating App activation at Art Basel successful, generating over 1.4 million views and reaching more than 865K people. With 50K+ interactions, the campaign sparked high engagement, while 40% of the audience was new to the brand. Playboy's Instagram page grew by 1.5K + over 48 hours!
Rainbow Shops
The Ask: Contract influencers to create authentic content showcasing their anti-summer bodies. Because any body is summer-ready!
The Activation: Each influencer was tasked with sharing (1) Still or Reel in addition to (1) Story frame with tracking. We also partnered with 5
The Results: 35 partners created 113 pieces of content with over 620k impressions. The campaign drove 3.7x ROI with a 15% off offer. Our Instagram account increased by an additional 4K + followers over a 2-week timeframe.
Rainbow Shops
The Ask: Partner with influencers and content creators to create authentic content that showcases the ultimate summer balance—where self-care met pleasure—all styled with their favorite Rainbow pieces. This campaign aimed to amplify brand awareness, drive engagement, and seamlessly guide audiences to shop online and in-store.
The Activation: Each influencer was tasked with sharing a combination of engaging content, including one in-feed post (either a high-quality still or a dynamic Reel) and one Story frame featuring a direct link for seamless tracking.
The Results: 30 partners created 114 pieces of content with over 391k impressions. The campaign drove 2.9x ROI with a 15% off offer. We were also able to retarget returning customers with an additional offer, increasing AOV by 22%! Our Instagram account increased by an additional 2.2K + followers over a 2-week timeframe.
Conair (SocialFly)
The Ask: Conair wanted to gain relevance among Gen Z and Millennials while driving purchase intent to its current core audience and identifying new audience opportunities. (SocialFly Agency as Strategic Account Lead)
The Activation: Revamped Conair’s social media and content strategy across Facebook, Instagram, and Pinterest by organizing monthly content shoots for video, photography, and graphics. Launched 2 influencer campaigns tied to holidays and product launches, boosting brand awareness and driving e-commerce sales.
The Results: The partnership drove a high-impact campaign that generated 195 million impressions and 1.1 million engagements and grew the brand’s following by over 75K+, fueling massive awareness, engagement, and growth.
HP Sprocket (SocialFly)
The Ask: Launch HP Sprocket into the market with a high-impact social campaign that builds brand awareness, drives engagement, and fuels online purchases. As a new product line, the goal was to establish Sprocket as a must-have, lifestyle-friendly printer through a strategic mix of organic content, influencer partnerships, and social storytelling.
The Activation: Socialfly developed a comprehensive go-to-market strategy, kicking off with the #LockItWithSprocket campaign to introduce HP Sprocket’s innovative printers. The campaign combined organic social efforts, creative asset development, and influencer activations to showcase the product's versatility. Six mid-tier to macro influencers were strategically cast to create engaging, high-quality content shared across Instagram and Facebook over two months. To further amplify brand awareness, we launched a high-impact giveaway, encouraging user participation and brand interaction.
The Results: The launch campaign exceeded industry benchmarks, driving 2M impressions, 250K + engagements, and 10K + link clicks with a 5.84% engagement rate. The impact was so strong that the product completely sold out online within weeks- solely through organic efforts, proving the power of strategic marketing.