About Me
With 10+ years in digital marketing, brand development, and creator partnerships, I’ve helped brands across fashion, beauty, travel, music, and entertainment not just follow culture—but shape it.
I turn vision into influence, crafting bold strategies that scale brand presence and drive real results. I’ve delivered high-impact campaigns for brands like Denihan Hospitality Group, Shapermint, Conair, HP, Avon, and Playboy—blending creativity with measurable outcomes.
From brand strategy to influencer programs and performance-driven social, I bring a culture-forward, data-informed approach grounded in strategy and powered by creativity.
Services
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BRAND STRATEGY
We’ll partner to build and execute a full-funnel marketing strategy—from brand positioning and messaging to go-to-market planning and campaign launch. Whether you're introducing something new or evolving your brand, I’ll work alongside you to connect the dots across content, channels, and consumers—so the strategy doesn’t just look good on paper, it actually performs.
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SOCIAL MEDIA STRATEGY
From building content pillars and mapping out monthly calendars to developing platform-specific strategies that actually perform, I make sure your social presence is aligned, consistent, and engaging. Whether you're starting from scratch or ready to level up, we’ll create a social strategy that drives real connection (and real results).
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INFLUENCER CAMPAIGN PLANNING
Together we will craft smart, intentional influencer campaigns that spark conversation, drive conversions, and make people want to be part of your brand. Strategy-led, story-driven, and creator-aligned.
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INFLUENCER & CREATOR COACHING
Whether you're just getting started or leveling up, this one’s for the creators ready to treat their platform like a business. I’ll help you build a clear strategy, understand brand contracts (without the legal jargon), and negotiate with confidence. From pricing to pitching, content planning to protecting your worth—consider this your behind-the-scenes guide to turning influence into income.
Select Projects
PLAYBOY | CONTENT STRATEGY, PRODUCTION, CELEBRITY PARTNERSHIPS
RAINBOW SHOPS | BRAND + SOCIAL STRATEGY, PRODUCTION, INFLUENCER PARTNERSHIPS
SHAPERMINT | CONTENT STRATEGY, SOCIAL MEDIA, INFLUENCER PARTNERSHIPS
TRAVEL + TOURISM | UGC PHOTOGRAPHY | BY SHAYNA MACKLIN
PACKAGES
Hourly
Perfect for quick consulting, strategy calls, or contract reviews.
✔ 1:1 advisory sessions (Zoom or async)
✔ Influencer contract reviews & negotiation support
✔ Social or brand audits
✔ Strategy Q&A / brainstorming
Inquire below.
Starter Strategy
For brands who need clarity, direction, and a solid foundation.
✔ 90-minute kickoff strategy session
✔ Brand or social audit
✔ Content pillars + positioning guide
✔ 1-month social media plan or creator campaign outline.
✔ 2-hour Product Photography session
✔ 1 revision + follow-up support
Inquire below.
Full Strategy
A deep dive into your brand with hands-on execution support.
✔ Everything in Starter, plus:
✔ Full brand strategy or influencer campaign buildout
✔ 3-month content calendar and campaign roadmap
✔ Influencer/creator sourcing
✔ Go-to-market or launch plan
✔ Ongoing Slack/Email support + weekly Zoom check-ins.
Inquire below.
Need something custom?
Let’s build a package around your goals—whether it’s a product launch, rebrand, or event campaign. I offer bespoke project pricing to fit your vision.
Inquire below.