Creative Strategist
Culture Shaper
Brand Builder

Hi, I’m Shayna Macklin. I founded Aloura Collective to help brands move at the speed of culture—turning bold ideas into influence, and influence into impact. With 10+ years in digital marketing, brand development, and creator partnerships, I’ve built campaigns that resonate, perform, and leave a mark.

Brands I’ve Worked With

Select Projects

PLAYBOY | CONTENT STRATEGY, PRODUCTION, CELEBRITY PARTNERSHIPS

SHAPERMINT | CONTENT STRATEGY, SOCIAL MEDIA, INFLUENCER PARTNERSHIPS

RAINBOW SHOPS | BRAND + SOCIAL STRATEGY, PRODUCTION, INFLUENCER PARTNERSHIPS

Travel & Tourism

UGC PHOTOGRAPHY | BY SHAYNA MACKLIN

Services

  • BRAND STRATEGY

    We’ll partner to build and execute a full-funnel marketing strategy—from brand positioning and messaging to go-to-market planning and campaign launch. Whether you're introducing something new or evolving your brand, I’ll work alongside you to connect the dots across content, channels, and consumers—so the strategy doesn’t just look good on paper, it performs.

  • SOCIAL MEDIA STRATEGY

    From building content pillars and mapping out monthly calendars to developing platform-specific strategies that actually perform, I make sure your social presence is aligned, consistent, and engaging. Whether you're starting from scratch or ready to level up, we’ll create a social strategy that drives real connection (and real results).

  • INFLUENCER CAMPAIGN PLANNING

    We’ll work together to build smart, intentional influencer campaigns that drive ROI and make people want to be part of your brand. All strategy-led, story-driven, and creator-aligned. From sourcing to storytelling, every move is designed to maximize your impact and cultural relevance. Because the right creators do more than just represent your brand—they give it meaning and momentum.

  • GO-TO-MARKET STRATEGY

    Whether you're launching something new or looking to reintroduce your brand to the world, we’ll build a GTM strategy that makes sense, rooted in your brand’s core, aligned with your audience, and designed to convert. We’ll map out your positioning, messaging, channels, and launch moments so you’re not just making noise, you’re making impact.

Let’s build your brand together.